Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Saturday, February 28, 2009

Bad Ad of The Day: Hooters

Wow. I just saw a TV spot for Hooters Restaurants with Dick Vitale. I'm glad I had nothing to with it. I'd be embarrassed if I was on the team that created this stinker. EVERYTHING about it is just bad -- Vitale's acting, the leathery Hooters' girls' acting, the unappetizing food shots. How does work this bad get created, approved and produced?
What's your Bad Ad of The Day?
- Butch
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2 comments:

Unknown said...

Butch, do you really care that 30 seconds of Hooter's girls has bad food shots and bad acting?

Bob

Monday, March 02, 2009
Anonymous said...

nice read. I would love to follow you on twitter.

Monday, February 15, 2010

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