Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Thursday, February 5, 2009

Simple

The Rolling Stones are one of the best bands ever because they keep it simple. Their music is straight ahead, in the pocket and played with passion. It's honest and authentic. Sometimes people mistake simple brilliance as a low bar. I think it's just the opposite. The Stones are innovators. Simple. True to their brand.
Good brands keep it simple.
Which simple brands are your favorites?
-- Butch
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