Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Friday, February 13, 2009

Bumper Shouting

I snapped this pic on my way to work this morning.  This guy obviously wants everyone to know all about him.  In fact, he DEMANDS that you listen to him.  You see these cars often. The ones plastered with bumper stickers.  It's like they're shouting at you.  I've never quite understood it. 
This guy doesn't care what anyone else thinks, he just wants you to hear what he wants to say... very loudly.  He's like that loud drunk guy at end of Sonny's bar.  You know the guy.
Good brands are open minded.  They listen.  They talk to you on your terms.  They care more about what you want than what they want you to know.  They command attention, never demand it.
Lots of brand leaders don't get this.  They plaster their brands with bumper-sticker messages. 
It's Friday.  Listen more than you talk.  Be open-minded.  Be a good brand.  Enjoy your day.
- Butch
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