Have you noticed that clocks on walls and wrist watches are slowly becoming a thing of the past? We all carry PDAs -- blackberries, iPhones, etc. -- and they are replacing these timepieces of old.
This hit home for me as I made a presentation a few days ago. I wanted to stay on time. I looked around the room for a clock. There was none. I glanced at my wrist. I wasn't wearing a watch. I had to keep my iPhone close to check time.
It made me think. We have 25+ meeting rooms in my office. None has a clock on the wall. There's no clock in our lobby. I walked around the office -- no clocks on workspace walls.
I love watches. You could say that I have an obsession for watches. I have a vintage 1945 Gruen -- I wear it on special days (it belonged to my grandfather). I have a watch case full of watches of all types -- sports watches, dress watches, casual watches and specialty watches. I have about 20 watches, but I've found that I wear them less than I did in the past. I certainly don't wear one every day.
At my agency, our philosophy is that "every idea has an expiration date." Every great idea must evolve or it will die. Innovators must continue to innovate or they become obsolete.
Are traditional clocks and watches ideas that are expiring?
What other ideas do you think have expired?
- Butch
1 comment:
It looks like the newspaper is about to expire, followed closely by the recording industry's traditional business model.
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