Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Wednesday, January 6, 2010

Digital Alter Egos


A recent report by The Telegraph claims that 20% of divorces in 2009 cited Facebook "affairs" as a reason for failed marriages. Sounds ridiculous, but so do many of the things people do online that they would never do face to face.

Butch is surprised at what he sees on Facebook, Myspace, Twitter, etc.  The act of posting comments, pictures and videos on a computer or mobile device seems to rob people of common sense, morality and plain ol' simple manners.  People forget that what goes online can be seen by everyone.  Do you really want your prospective employer to see you in those "crazy biatches" girls-night-out pictures?  Think the cops won't care about that video of you and your "posse" paint balling cars at the church?  There's nothing wrong with friending your old college squeeze and chatting all night while your wife is upstairs taking care of the kids, right?

Online communities are just communications tools provided by technology.  Use the same sense you'd use in real social settings.  Be nice.  Be good.  Do the right thing.

Better yet, take a break from the screen and take time to actually talk with the people in your life -- face to face.

What do you think?
- Butch  
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