The great thing about judging case studies is that you look at them with a completely different filter than when writing them. It was a great learning experience that reminded me of a few things I should pay careful attention to when preparing case studies for award shows, new-business RFPs, presentations, etc.
1. Make sure that goals & objectives are focused on the most important business priorities. Winning lots of creative awards really isn't a business priority. Driving higher comp sales, incremental traffic or brand engagement... that's a good strategic platform.
2. Check that your stated results & key metrics align with your goals & objectives. I was surprised how many case studies specified sales goals, but failed to pay it off by speaking to sales results. Again, lots of creative awards does not equate to great sales. In fact, one case stated a sales-growth objective, followed by a chart illustrating NEGATIVE comp sales. WTF?
3. Proof. Proof. Proof. Wow. I was shocked at how many case studies contained typos, incomplete thoughts and misspellings. One very large, well-known agency even misspelled their own name. No kidding.
4. Review and follow the rules of the game. Every awards show has its sacred rules. If those rules are broken, you'll likely be disqualified. It's a shame to spend hours of time and resources to enter a show, prepare samples, ship materials, then find that you didn't follow instructions and your entry has been DQ'd. Unfortunately, the very first entry I judged was thrown out for a rules infraction. Sad.
5. Don't be intimidated by the big names. Not all great work is done by the large, venerable agencies in the industry. Smart work can come from anywhere. My top two, highest-rated case studies were for regional brands handled by smaller agencies. The strategies were solid, the work was brilliant, and the results were exceptional. They beat the big brands & big agencies, hands down.
That's it. A few simple reminders that may help make our case studies better and more successful. Thanks for stopping by.
What do you think?
- Butch
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2- Do some pondering. Before you even contemplate planning towards the mall to satisfy a chick, sit yourself down and do some serious pondering. Take into consideration how you would possibly interact with a young girl and what you can say to her if you should be effective. Look at which parts among the shopping mall you would check out. Also, you're planning to will need to buy a thing though there, what do you may need? Finally, keep in mind what meeting a young lady in the public place entails. Surely you can expect to be required to search for any wedding ring in advance of speaking to a female, and you will ought to keep in mind if it's wiser to speak to some gal alone or 1 who is with others. Eventually, you might have to get sensible about your own age and the ages of a chick you choose to satisfy. As in, you are going to would need to inform by yourself being reasonable and don't try out to satisfy women which might be a great deal of younger or older than you happen to be, or that search out of the league.
3 - Request help out. The moment you're the one eventually for the local mall, 1 associated with the means to satisfy ladies is by asking them for enable. Ladies be aware that guys have no plan what they may be accomplishing once they are shopping, so asking for enable will not seem this kind of a ridiculous notion. Ask for support in picking out a jacket for by yourself one example is. Carrying out so let's the woman know that you are single. If she agrees to aid you, talk to her other queries as you grab many jackets to experiment with on.
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