Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Friday, December 18, 2009

The Love You Take


Welcome to Sonny's.  Let's talk about music.  As we wrap another decade, let's focus on the music of 2000-2009.  Question:  Who has the top-selling album in the first decade of the new millennium?  Britney Spears?  N'Sync?  Eminem?  Kanye?  Fifty Cent? 

Nope.  The top-selling album of the decade is The Beatles:1.  It topped all contenders by selling more than 11 million copies (source: Neilsen SoundScan).

The Beatles are amazing.  45 years after coming to the US, and more than 30 years after they stopped recording, they're still on top.  They are still relevant to millions of consumers.  Respect.

Listen to nearly any new band and you still hear the influence of The Beatles.  They didn't invent the sound, but they made it mainsteam.  They made it famous.  They made it rock.

Great brands, like great bands, don't have to be the first to do something -- they just have to do it better.  And, with more consistency.  They inspire.  They endure.

We miss you John and George.  The mark of The Beatles is forever indelible on the landscape of music.

- Butch
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1 comment:

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

Saturday, January 02, 2010

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