Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Saturday, November 14, 2009

Running Lessons


Good talk happens at Sonny's Cozy Tavern.  Butch had a good discussion recently with a friend who has run three Boston Marathons.  I am a three-time marathon finisher -- but, at 200 pounds (a certified "Clydesdale" in running circles), I have little hope of ever qualifying for Boston.  Still, we both found common ground in exploring the life/business lessons that we've learned from running:
  • Set big goals. Push yourself harder than you can imagine.  You'll achieve things you never dreamed.
  • Have a plan.  Stick to it.  You have a much greater chance of succeeding if you have a clear road map and a well-devised strategy.
  • Have a backup plan.  Be ready to overcome any obstacle that may get between you and your goal.
  • Be aware of your surroundings.  Keep an eye on your competitors, fellow runners, the road beneath you, and the road up ahead.  Learn from those around you, keep your target in sight, and anticipate the hazards.
  • Surround yourself with better runners.  Don't settle.  Ever.
  • Enjoy the journey.  Soak it all up. Enjoying it makes it seem like it's really not work at all.  
  • Savor the victory, but do not stop.  Keep moving.  The finish line marks the start to your next run.   
The best advice I've received from a fellow runner came from a 62-year-old Cancer survivor I met during the 2005 Chicago Marathon.  He said, "Running marathons taught me that I could do things I never imagined.  That's what made me believe that I could beat Cancer.  Never forget this feeling.  It will surely come in handy for you someday when you really need it."

I will never forget it, friend.  I trust that I will need it someday.

What lessons do you take from your every day that shape your life, your approach to business?
- Butch

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