Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Wednesday, November 4, 2009


Butch loves TV.  Always will. When I was a kid, I loved two shows in particular:  Bewitched and The Big Valley

Bewitched, I'm not afraid to admit, was a big inspiration in my love of the advertising business.  Darren Stephens and his work at McMahon & Tate seemed so fun, glamorous and exciting compared to being, say, an accountant.  I grew up in a small town in western Kansas, so I knew no one who worked in advertising, but I knew I wanted to be a part of it.   

The Big Valley was a western series about a wealthy Stockton, California cattle-ranching family.  Victoria Barkley was the strong-willed family matriarch.  Her ranch was worked by her sons, Jared ("the smart one"), Nick ("the strong one") and Heath ("the outsider").  I thought they were so cool.  And, as a 12-year-old boy, I thought their sister, Audra, was the most beautiful woman I'd ever seen.  I wanted to be part of their family.

30 years later, I work in advertising. I work for an agency named Barkley.  So, 30 years later, I'm also a member of the Barkley family.  I'm living my dream.  A dream that was shaped by the culture around me.

Our culture influences our dreams, shapes who we are and defines our world.  Culture inspires brands.

What part of culture has inspired you?  Pull up a chair and share a story, friend.
- Butch

2 comments:

Unknown said...

My favorite show growing up was Burke's Law and now I write greeting cards. Go figure.

Butch said...

Bob, knowing you, this makes perfect sense.