John Madden announced his retirement from NFL broadcasting today. It's truly the passing of an era. For me, John Madden is THE voice of The NFL. You hear his voice and it's undeniably Madden. Undeniably The NFL. You immediately think "football." Madden never cared how other broadcasters did it. He did it his way. He was insightful (like only a real insider could be), brutally honest (like most talking heads are afraid to be), flawed (like his viewers) and always interesting to be with.
Madden is a regular guy who became a brand. The best brand in The NFL. For my generation, he will always be the voice of NFL on CBS (sorry Pat Summerall) and Monday Night Football (sorry Howard Cossell), regardless of which network he worked for or on which day. Madden wore his passion on his sleeve and we all ate it up.
At Barkley, Sonny's Agency of Record, we believe that a great brand is one that its consumers can't image life without. I can't imagine my life without John Madden on The NFL.
Damn, I'll miss him.
- Butch
3 comments:
Watching NFL Football on Thanksgiving will never be the same. who will decide which player gets their picture on the side of the bus? Who will award the Turduckten?
Pat Summerall has jumped the shark. I think he needs to retire with dignity and not hang on for another year like many of the stars he's covered.
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