Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Thursday, April 9, 2009

Great Brand. Better Dad.

My Dad's birthday is April 11.  That's this Saturday.  He would have been 67.  Cancer took him at 51.
He was humble, honest, straight-talking, friendly, fun when it was time to be fun and very hard working when it was time to be serious.  He lived with a philosophy that it's not so important what you do when people are looking as it when they're not looking.  He treated people with respect and compassion -- like he'd want to be treated. 
He was a great brand.  Because of that, he was an even better father, husband, friend and person.
He is the brand I aspire to be.  Happy Birthday, Dad!  
Manage your brand.  It's your most enduring legacy. 
- Butch
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1 comment:

Unknown said...

Sounds like your dad found a way to be authentic and inspiring. He sounds like one hell of a brand.

How about a round in honor of Butch's dad?

Friday, May 08, 2009

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