Sonny's Cozy Tavern

Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Wednesday, January 28, 2009

The One-Minute Sales Pitch

Sonny's knows that times are tough. Advertisers are feeling the pinch of consumer frugality and reduced marketing budgets. It's times like this that challenge the best of brand managers to get more creative, more innovative than ever to get their message out.
Miller pushed conventional thinking and tried to coop media time during this weekend's Super Bowl by buying :01 increments of time from other advertisers. They even developed some pretty fun :01 spots for the High Life brand. http://www.youtube.com/watch?v=K9GwHnU2ESE
In the end, NBC shut them down, but I'll hand it to the folks at Miller -- I applaude their thinking. NBC and the networks are feeling the pinch too. They're going to have to come up with fresh and creative solutions to compete for shrinking sponsor budgets or they'll lose to more aggressive media options.
What other innovative brand strategies have you seen recently?
- Butch
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