The Fine Line Between Clever and Careless

As advertisers, we're challenged more and more every day to break through all the competitive clutter, grab attention and be unique. It's often a very fine line between being clever and being irresponsible. Below is a case in point -- ripped from agency spy: http://www.mediabistro.com/agencyspy/ Clever or Careless? Here's the article: Naked Communications Fakes A Video And Deserves The S*** They Get One would expect better of Naked Communications, then to set up a very faux viral using YouTube. A You-Tube clip was recently posted by a pretty young woman in Sydeney who was looking for a man who left his jacket at a cafe. Apparently, it was love at first sight. That video had generated 160,000 hits in two weeks, along with video responses male viewers begging for the blonde's attention. Still, YouTube users aren't idiots. It began to leak that this woman was a faker - LonelyGirl with a corporate paycheck. At first, the Surry Hills office of Naked Communications and their client, Witchery Man, denied the stunt. As of this past Wednesday, they gave in. Naked posted their own video of the blonde admitting the whole thing was an advertising gimmick (see below). And this is where they messed up again. The actress should have come totally clean and said, "I did it for the money. I did it because I want to be famous. Naked did it because that's there job and Witchery wanted you to see their new line." Instead, the actress claims she did it because she was a romantic. Comments on the admission videos page include: "You killed romance!" "You did it for the money. And that clothes shop sucks." "GENIUS. So much PR... So little Dollars." "I think what Delta was trying to say is "how sweet would it be if something like this really did happen?" As opposed to the depressing truth that it was all a hoax/marketing campaign. (Boo! Never going to set foot in that store again!)" continued... Posted by superspy 01:54 PM Naked Email this post 2 Comments

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