Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Wednesday, October 28, 2009

Love 'Em or Love To Hate 'Em


World Series opening night.  That means, The New York Yankees.  You can't hear it without thinking about the great teams of the past.  The Babe, Gehrig, DiMaggio, Mantle, Berra, Reggggie... some of the greatest players in baseball history.  Pin stripes.  The statues in the outfield of the "House that Ruth Built." 

It's an iconic American brand.  It makes old men feel young again.  It represents pride, a hard-scrabble work ethic, and a simpler time. 

Call me a bandwagoner, but I love America's teams... The Yankees, The Cowboys, The Packers.  They represent us and our culture(s).

What do you think?
- Butch

2 comments:

Unknown said...

They were built the old fashion way, with serious capitalism (Money). Would the Yankees still be the Yankees with out the highest payroll in the league? Does money alone build brands?

Bryan Herrman said...

Money sure helps build a brand. Thanks for the comment, Chris. What do the rest of you think?

- Butch