Butch is at home sick today. That means I get to see some TV that I normally don't watch. This allows me to explore some new space and make a few conclusions.
1. I really like Ellen DeGeneres and her talk show. She's fun, funny and someone I'd like to have as a friend. We all love people who make us laugh. Ellen is always welcome at Sonny's Cozy Tavern.
2. The move by L'Oreal (and their agency, Grey NY) to make Ellen the new Cover Girl model is brilliant. Not only is she a very real, honest, confident celebrity -- she's a brilliant demonstration of the powerful branding combination of content & context. She spent the first five minutes of her show today talking about Cover Girl, mentioning the brand at least 10 times in a very funny & engaging monologue. I bet she talks about being a Cover Girl often on her show.
With Ellen, L'Oreal plusses up their branding investment with a spokesperson who has a platform to promote to real women across America EVERY DAY. That's brilliant branding.
Content and Context. Put them together and beautiful things happen. Congratulations to Butch's friend and former colleague at Barkley, Jim Elms, and his team at Grey NY for an incredibly smart marketing strategy.
What do you think?
- Butch
1. I really like Ellen DeGeneres and her talk show. She's fun, funny and someone I'd like to have as a friend. We all love people who make us laugh. Ellen is always welcome at Sonny's Cozy Tavern.
2. The move by L'Oreal (and their agency, Grey NY) to make Ellen the new Cover Girl model is brilliant. Not only is she a very real, honest, confident celebrity -- she's a brilliant demonstration of the powerful branding combination of content & context. She spent the first five minutes of her show today talking about Cover Girl, mentioning the brand at least 10 times in a very funny & engaging monologue. I bet she talks about being a Cover Girl often on her show.
With Ellen, L'Oreal plusses up their branding investment with a spokesperson who has a platform to promote to real women across America EVERY DAY. That's brilliant branding.
Content and Context. Put them together and beautiful things happen. Congratulations to Butch's friend and former colleague at Barkley, Jim Elms, and his team at Grey NY for an incredibly smart marketing strategy.
What do you think?
- Butch
2 comments:
I love Ellen! She is so funny! She's developed a "brand" for herself that people can relate too. She sets the tone that you can be a good person and make an impact without living a stereotypical lifestyle. Yes, good move for L'Oreal.
I love Ellen too! I was so happy to see her as a CoverGirl. She is very pretty in her own way and that's really what women want to see. Not size 2 airbrushed women everywhere. Content/context is huge - more marketers need to understand that. Great post!
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