Social insights for successful brands come from real people in real places. Sonny's Cozy Tavern is one of those places. It's like every small-town beer joint across the country. The kind of place where you can learn more in a couple of hours by sitting with the characters at the bar than you could ever hope to learn in a hundred consumer focus groups. Good brands start at Sonny's.

Wednesday, March 4, 2009

Rock Brands

Yesterday, U2 released it's latest album.  They have another one coming out later this year.  U2 is big business and a brand that has been around a long time.  They have staying power because they stay true to their brand but also evolve with their audiences.  U2 is clearly the greatest rock brand to come out of Ireland -- who's gonna challenge them?  Thin Lizzy?
It made me think about "the greatest rock brands from each country."  Who are they?  Here's my list to get you started started (Sorry Dylan fans, I'm sticking with bands not artists here).
America:
The Doors
The Jimi Hendrix Experience
Lynard Skynard
Bruce Springsteen & The E Street Band
Creedance Clearwater Revival
Guns & Roses
Aerosmith
Van Halen
ZZ Top
Green Day
Britain:
The Beatles
Rolling Stones
Led Zeppelin
Cream
The Who
Sex Pistols
Pink Floyd
Moody Blues
The Kinks
The Clash
Canada
Rush
Steppenwolf
The Guess Who
Bare Naked Ladies
*Pretty weak list
Others? Your turn.
- Butch

7 comments:

Average Jane said...

Don't forget KISS - they're more of a brand than a band!

Bryan Herrman said...

AJ -- I actually had KISS on the list. Not sure how it fell off. Good call. Huge brand/not-so-good band.

Average Joe said...

How about AC/DC? And another that has a strong brand; they actually have a mascot named Eddie. Do you know who it is?

Bryan Herrman said...

AC/DC. Austrailia, mates. Good one. And, forgot Iron Maiden on the Bristish list -- another good one. Thanks, Eddie The Head!

Any other Aussie bands?

Bryan Herrman said...

AC/DC. Austrailia, mates. Good one. And, forgot Iron Maiden on the Bristish list -- another good one. Thanks, Eddie The Head!

Any other Aussie bands?

Unknown said...

Left off the greatest rock band of all time, The Allman Brothers.

Bruce said...

what Anne Murray is chopped liver???

http://www.youtube.com/watch?v=c2VYP0FCAUE

and what about Celine Dion???

Or am I blurring the line between ROCK and SCHLOCK!?!?!?

: )