Sonny's agency of record, Barkley, has very swanky offices in downtown Kansas City and a culture built around the belief that "every idea has an expiration date." A sign stating such greets you as you walk in the front door. It always reminds me to think of everyday items that are phasing out of practical use -- ideas whose expiration date may be soon.Today's idea that may be expiring: Printed Business Cards.
I have a box of 500 in my desk. In the past year, I may have handed out 20 max. We all have digital signatures, email contact info, wireless PDAs, Facebook pages, Linked-In contacts, the list goes on. I don't ask people for their business card anymore. I ask for their email address and enter it directly into my i-Phone contacts. Business cards seem so old school.
What do you think?
- Butch
3 comments:
I go through a lot of them - and get a lot of them - at conferences. I save the digital connections for people with whom I truly want to keep in closer touch. I think there's still a place for business cards, but perhaps not every employee of a company needs them.
Thanks for the counter point, AJ. Just nice to know that someone's out there.
BH
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