I'm back. Spent Spring Break with my family in that trendy beach destination, Chicago.We had a great time. Stayed downtown. Took in all the sights - The Art Institute, Navy Pier, Field Museum, River Architecture Tour, Observation Deck at Sears (nee Willis) Tower, et al. Also had some great Chicago food -- Gino's East, Giordano's, Artist's Cafe and Ed Debevic's. Yeah, I said Ed Debevic's.
Here's what I love about Ed's... no matter how cheesy you may think the place is, they are 110% committed to their brand promise and everyone who works there is 110% on board. In case you're not familiar, Ed's is a themed restaurant. It's a 50's type diner serving good ol' American comfort food by a wait staff that dresses the part, acts the part and takes pride in being over-the-top loud and obnoxious. It's Americana kitsch at its best. Many of the wait staff are part-time Second City and Comedy Sportz actors (or so they claim) honing their improv chops on Windy City tourists.
They dance on the malt-shop bar every hour, sing loudly to the oldies rock soundtrack, insult customers and each other -- all in the name of fun.
My 15-year-old son noted, "This seems like a place where everyone really wants to work. They're all having fun." That pretty much sums it up. If everyone at your place is having fun and really wants to be there, cheers to you.
What brands do you think live up to "seems like a place where everyone really wants to work"?
- Butch
1 comment:
I think that Southwest Airlines seems to embody that "everyone wants to work there" spirit. If you haven't seen it, there's a good example here: http://tinyurl.com/cuj6so
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